“Marketing is really just about sharing your passion.”
— Michael Hyatt, NY Times Best Selling Author
Armand’s on the Run.
student Campaign Competition: Armand’s Pizzeria
After extensive market research, polling, personal interviews, there was one aspect that was apparent: consumers prefer campaigns that are strictly social media based. We decided to create two campaigns: “The Adventures of Armand” and “Armand’s on the Run”. These two campaigns were created to increase our client’s social media following. “The Adventures of Armand” was produced through TikTok. We wanted to create a narrative around the history of the restaurant. This was done through the character “Armand” who was the original owner of the pizzeria. Our second campaign, “Armand’s on the Run” is a social media campaign ran through Facebook and Instagram. This was a virtual run against characters that are popular food items at the restaurant. This is a family-oriented campaign that was intended to be participated by families of all ages, to keep the traditional family culture throughout the restaurant. We were honored to finish the competition in first place and give Armand’s Pizzeria our insightful research, data analytics, and campaign ideas.
Educate. Empower. Inspire.
B2B Student Campaign Competition: emerging Brands Alliance
Through months of researching the companies goals, internal competitor analysis, and marketing strategies, there was a lesson learned: Business to Business companies need to start implementing social media and geofencing into their companies marketing plan. Our group was in charge of assembling a specific five-year marketing plan for the client, Emerging Brands Alliance. This newer Business to Business organization needed supported evidence about their competitors and how to have a competitive advantage within the CPG startup industry. Since Emerging Brands Alliance is within a niche industry, it was a challenge to gather data and analytics about this companies clientele. In order to provide the client with valuable information, our group had to reach out to companies within this industry and conduct surveys to gather their intake on their specific needs. From this, we learned that most companies within this specific industry prefer social media ads and can be found through geofencing. Overall, Emerging Brands Alliance was interested in our team’s ideas and we were honored to end our campaign in first place.
WGU Capstone Project
Marketing Strategies
VAI resort is a first-of-its-kind, oasis of entertainment and luxurious fun that brings the beach to the heart of Arizona. The VAI experience includes a state-of-the-art live performance venue, restaurants, exclusive bar offerings, a nightclub, a shopping corridor with high-end retail, the worlds first Mattel Adventure Park, and much more. VAI resort is targeting a phased opening in 2025. I had the please of researching innovative strategies to market VAI resort to Gen Z, Gen Alpha, and young millennial consumers in the Southwest US. I created a robust marketing strategy tailored to these tech-savvy generations to effectively engage and attract them to their resort. This project explored the financial investments needed for brand marketing, determining how much to invest in brand marketing efforts when starting with no brand equity.
WFSA-Illinois
WFSA (Women’s Fastpitch Softball Association)
See some of my best work with insights below WFSA is a women's fastpitch softball association. I am the social media manager. Within this role, I am responsible for content creation, graphic design, and posting on Facebook and Instagram. I oversee all content created amongst a marketing team of 3. Since June 2024, both platforms have an organic reach of 12.5K viewers and 100% reach percentage. 
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AIM Physical Therapy
See some of my best work with insights below AIM Physical Therapy is a privately owned company. I took on the role of being their Social Media Specialist. In this role, I am responsible for content creation, graphic design, and posting on Instagram and Facebook. Under my control, both platforms increased their organic reach 105.5%. 
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Animal Rescue Foundation(A.R.F)
See some of my best work with insights below The Animal Rescue Foundation is a non-profit organization that rescues dogs and cats from kill shelters and abandonment. I am a part of a 14 person marketing team that markets for the organization. Our goal is to reach potential fosters and adopters. Main responsibilities include: content creation, engaging with followers, graphic design and event planning. 
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Creative Design Project
Oakbrook Terrace Park District
